Bobby Jones Links Selects Kevin Frisch PR to Manage Golf Media Relations By Brian Weis

Bobby Jones Links Selects Kevin Frisch PR to Manage Golf Media Relations

By Brian Weis

Atlanta, GA - Bobby Jones Links (BJL), the golf industry's leading client-centric, boutique management company, has retained U.S. based-public relations agency Kevin Frisch PR (KFPR) to manage its golf media relations. The rapidly growing Atlanta-based management solutions firm continues to expand its portfolio of select daily fee, private and semi-private clubs across the United States.

"We believe that Kevin Frisch PR and their team of industry professionals share our style of approach and are well positioned to employ storytelling that helps Bobby Jones Links further impact the golf industry with our distinctive strategies, solutions and thought leadership," said Whitney Crouse, Founding Partner.

Bobby Jones Links delivers a hands-on turnkey approach to operations management and advisory services that are rich in resources, experience, and expertise for 30 daily fee, private and semi-private clubs. BJL tailors its services to each individual club, putting the client's brand first. The approach is progressive and entrepreneurial with a keen focus on solutions that achieve financial success for the facility while ensuring the highest level of member and customer service.

Established in 2001 and headquartered in Atlanta, Georgia, BJL is an employee-owned company founded by PGA of America members. Drawing on the company's leadership team's combined experience from over 200 clubs across the United States, BJL delivers impactful solutions across all financial and management systems, and training programs utilizing the Bobby Jones Links Leadership Center, all while creating unique memorable experiences all clubs are seeking.

In 2019, the company formally known as Mosaic Clubs and Resorts, rebranded to Bobby Jones Links with a new mission to turn the club service industry upside down. During the redevelopment and management of the Bobby Jones Golf Course in midtown Atlanta, a public facility that had undergone a historic transformation to an innovative reversible 9-hole course with a state-of-the-art practice facility, the principals saw a vision of creating a new brand around the same philosophical and entrepreneurial beliefs as the legendary Bobby Jones.

Since the re-branding, BJL continues to create strategies that are benefiting clubs, while maintaining their culture, amenities, and aspirations. No cookie-cutter big portfolio approach or a large company hierarchy with Bobby Jones Links. The people and partners have a vested interest in achieving their goals, which is to make clubs successful.

"Loaded with industry experts and forward-thinking leaders, Bobby Jones Links remains on the cutting edge among golf course management companies, and we are very excited to share their stories and amplify awareness of their unique abilities to impact clubs and facilities across their portfolio and beyond," said Kevin Frisch, Owner of KFPR. "Our companies share similar visions with a boutique, client-focused approach. We feel right at home in their forward-thinking, people-first culture."

To learn more, visit BobbyJonesLinks.com.

Revised: 10/10/2023 - Article Viewed 2,598 Times - View Course Profile

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.